New Oriental Education: High Risk Reward Buy From Overblown Fears


  • On December 9, 2021, licenses were announced for online after school classes in China (Guangdong province), potentially similar to Chinese gaming stocks bottoming in Q4-2018 after licensing system was announced.
  • EDU’s “regulatory complaint” revenue is legitimate, recurring, and sustainable, this alone is worth billions.
  • Current policies are expected to wipe out competition, advertising and boost profit margins – similar to the tobacco industry.
  • EDU’s current market cap is less than its net cash. An investor would effectively get one of the most well-known brands in China for free.
  • Regulatory uncertainty is likely to ebb over time as after-school tutoring classes are a marginal factor in population growth, possibly only targeted for “shock and awe” purposes.
Daniel Grizelj/DigitalVision via Getty Images


1. Worst case scenario (60-80% revenue decline) would still leave an attractive business with strong demand and restrained competition

New Oriental Education & Technology Group mainly provides tutoring services for K-12 after-school tutoring classes, overseas test preparation (i.e. helping Chinese students with TOEFL, GMAT, GRE, SAT, etc. tests that are required for studying overseas) and other training services and books and materials. EDU first gained fame as a provider of overseas test preparation but this market segment has been overshadowed by the far larger demand for K-12 after-school tutoring classes. EDU has not been performing that well in the K-12 after-school tutoring classes due to strong competition by TAL, etc.

Due to recent regulations in China that dramatically reduced the after-school tutoring classes market (which we won’t go into detail as they are well covered by the financial media and other articles on Seeking Alpha), EDU is reducing the number of services it provides. According to a statement from the Company on November 14, 2021 which it declared it will exit the K-9 academic after-school classes. However, “in the fiscal years ended May 31, 2020 and 2021, the revenues from offering K-9 Academic AST Services accounted for approximately 50% to 60% of the Company’s total revenues for each fiscal year.”

While losing 60% of one’s revenue is quite a big hit, it is far from existential and the remaining revenues will likely be compliant with regulation, for example, EDU’s overseas test preparation services (EDU’s annual report does not provide an exact breakdown of overseas test preparation revenues but it would appear to be a substantial amount of the remaining 40% revenue):

EDU’s overseas test preparation exam service is not actually banned as it is not considered an after-school class for subjects within the curriculum. Phone calls with relevant regulatory authorities suggest that after-school classes for overseas study exams are not part of the regulatory scope.

Demand for overseas training classes is unlikely to disappear even despite COVID-19. As shown below, quarterly revenue YoY growth for the overseas test preparation segment has declined but the decline has decelerated in the quarter ended February 28, 2021:

The basic math of the Chinese education system doesn’t change (2% get into what is considered a top-tier university) and even though statistically affluent people do better, it is still quite random at the individual level. There are many relatively affluent children that do not do well under a rigorous exam system and they end up in a better university overseas than they would get admitted to in China. The tuition fees charged by EDU for overseas study English exams are quite affordable (prices range between USD 250-USD 8000 per course per the latest annual report) as a percentage of the average cost of studying abroad (which easily runs into the tens of thousands of dollars per year), so this is not a burden on this group of users that can afford studying overseas anyways.

Margins may improve as competition (supply) on the other hand is likely to plummet as the industry reduces capacity (why would anyone invest to expand capacity in such an industry with no forecast demand growth and regulatory uncertainty?), reducing advertising needs. Even if EDU has a smaller market due to negative impact from regulations and COVID-19, EDU will have much higher profitability. EDU profitability was actually eroded from FY12’s 16% to FY19’s 7% (the last pre-COVID-19 year).

Forecast revenue/profits: If we assume that EDU’s revenues decline by 60% to $1.7 bn per year but its profit margins recover to 16%, that would be an annual profit of $270m. In a more severe scenario, EDU’s revenues could decline by 80% (depending on how extensive the ban on tutoring services reaches) which would leave only $855m in revenues, which would translate to $135m annual profit at 16% profit margins. I would tend to be more optimistic about the profitability as advertising needs evaporate and costs fall due to less demand for teachers from after-school classes in general.

2. 79% upside in a baseline scenario with limited downside as market capitalization less than net cash and a profitable business.

So how do we value this company? We take a multi-tiered approach, adding net cash to inherent business value.

Note 1: Net assets are at $5bn and can roughly correspond to free cash balances, hence we use $5bn to proxy for net cash position
Note 2: Inherent business value is approximated by 10 times a net profit of $200m. As discussed above, net profit could be estimated to be between $135m to $270m
Note 3: Other upside potential includes potential for regulation to be less draconian than expected or for EDU to capture a larger market share of the existing market or for EDU’s profitability to soar much higher than the historical records due to lessened competition or for EDU to use its brand to other training areas

The baseline scenario would suggest a 79% upside once the waters calm, as long as management does not pilfer the cash reserves (and you can say many things about the founder but it does not appear he has any track record of pilfering cash reserves).

Given that the market is prone to “overshooting” (ironically EDU has only been making $200-$300m a year in the past few years yet the market valued it at $33bn in its peak just because it was in “the right industry”), if any upside potential is realized from the business over the next few quarters, the price could increase tremendously.

3. Why now? Recent catalyst may signal more stable regulatory environment

On December 9, 2021, licenses were announced for online training schools in the Guangdong province (details are still forthcoming). This may be similar to Chinese gaming stocks bottoming in Q4-2018 after a license system was announced. A similar wave of draconian regulations was issued against gaming stocks in 2018 and that ended in a whimper, not a bang.

Some of the most popular games got licensed after a few months and gamers continued gaming. Looking back, the launch of the licensing system marked the bottom of the gaming stocks.

Regulatory uncertainty may be more ephemeral than it appears at first glance. Regulatory uncertainty might seem apocalyptic but for items deemed non-critical, regulation in China often dies down. This has happened again and again in many industries (e.g. Baijiu, online gaming mentioned above, etc.). As long as the activity in question is not especially pernicious or sensitive, regulatory impact is dialed back once that activity is no longer a focus.

The often given reason for the regulation on after-school classes is their impact on population growth but this seems tangential at best. It is obvious that after-school classes are only a small fraction of overall living costs (compared to housing prices in just about any city in China, after-school class expenses are a rounding error – the average after-school class expense per child per year is less than $1,000 in China, while the average house price per square meter is about $1,500, an “average” house of 90 square meters would be $135,000 compared to per capita GDP of around $10,000 and less than $1,000 a year on tutoring expenses. Of course, this varies greatly by region but it puts the magnitude of after-school tutoring into perspective).

So it’s plausible the regulation could be more for “shock and awe” purposes – if the intention is to increase population growth, other measures will inevitably be needed, at which point regulation of after-school classes will be put on the backburner. If other measures are not brought forward, regulatory attention towards afterschool classes will likely die down anyway given its relatively limited impact on population growth.


Current valuation of EDU is at a giveaway price, there may be 79% upside if revenues decline 60-80% and gross margins improve as competition declines. Recently announced licensing system is a catalyst which may improve business fundamentals and market sentiment towards this sector and may be similar to the licensing system announced for gaming stocks in Q4-18 (which turned out to be the bottom).

Author: Oriental Trader, Seeking Alpha

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